Logistics · FOR RETAILERS

Last-mile delivery: keeping control of your brand

The last mile is the only moment your customer meets someone in person — and that someone isn't you. Subcontracting the road without framing the experience hands your reputation to a carrier with no stake in your Google profile. Four requirements make the difference: scheduling, crew presentation, site cleanup and the photo report.

BY ÉQUIPE HENRI T · 6 MIN · July 27, 2026

Why the last mile decides the review

Your customer experienced the sale weeks ago. What they'll remember is the day the product arrived at their place: on time or late, assembled or in boxes, the yard clean or covered in cardboard.

The four requirements to put in the contract

  1. Scheduling. The partner calls, confirms, and respects the window.
  2. A presentable crew. On time, insured, identifiable.
  3. Site cleanup. Packaging, offcuts and pallets leave with them.
  4. A photo report. Proof that it's done, and done right.

The warning sign

If your current partner can't tell you who showed up at your customer's place, at what time, and what state the yard was left in — you aren't subcontracting a delivery, you're subcontracting a risk.

Frequently asked questions

See the FAQ section generated from this article's metadata.

Frequently asked questions

Isn't a regular carrier enough?
To drop a pallet at the curb, yes. To deliver upstairs, unpack, assemble and leave with the packaging, that's a different trade.
Who talks to the end customer?
We do, if you want — calls, appointments, confirmations. You stay informed without chasing anyone.
Do you cover multiple provinces?
Quebec and Ontario, with the same crew and the same standard.

A question about your project? Call 438 799-5744 or head back to the blog.